ABOUT US

THE BEATNIK PERSONALITY

The beatnik individual can be differentiated from others in terms of their personality traits. Beatnik individuals tend to be highly intuitive and more concerned with the abstract meaning of the outside world than their sensory perception.

Beatniks also appear to be relatively free from prejudice and convention, not particularly interested in what their peers or anyone else thinks of them.

They have little respect for established traditions and rules and for authority when it comes to their field of activity, preferring to trust their own judgments.

They are generally more self-aware and more open to emotion and intuition than others.

Among individuals with a beatnik personality, two different groups can be broadly distinguished: the artistic and the scientific. The fundamental characteristics are the same in both, but, in general, the artist is more likely to express his dissatisfaction both in his life and in his work, than the scientist.

Among beatniks, genius is often confused and related to madness; we are in this category.

THE TEAM

The number of choices that we must make in the course of our existence does not stop increasing, each one now has the responsibility of his own biography.

ELENA

Since I was a teenager, I have always searched for my own style, one that reflects my personality at all times. I remember that I used to dress like Annie Hall and I didn’t care if she was fashionable or not, because for me she was what represented my style at the time, and it made me feel the most beautiful and different of all. I have always been very demanding in terms of the quality of the things around me. I prefer to invest in high quality products that last me and stay in perfect condition, instead of buying cheap products that do not stand the test of time.

After finishing my studies, I worked in the world of telecommunications and, later, with image, film, music and fashion companies. There I learned first-hand the importance of professionalism and doing things right. I understood that taking care of the details is essential to project a quality image.

After a few years dedicating myself to the study of the digital world, I discovered how incredible it is to bring people from all over the world closer to some of the best products that are made in my country. This is how our store was born, with the aim of sharing with you some quality products that, with a bit of luck, help you find your own style and become part of your life for a long time.

RAFA

To paraphrase George Best, “I have spent endless money on parties, carousing, and cars. The rest I have wasted.” If we add to this clothes of all kinds, books and musical artifacts of better or worse fur, I think that much of what my life has been can be described.

In order to pay myself such healthy vices, like everyone else, I have had to study and fight hard. And I have been lucky enough to meet and work with people from many countries, who have taught me everything I now know. From a very young age I understood that the medium, and the dress, what and how, is part of that medium, is the message. A person is a person by himself and reaffirms and identifies himself to others by the messages he issues. For what you choose to wear at that particular time. Be it for being from an urban tribe, be it for your partner or, worse still, for work.

And this passion for clothes is something that runs in the family. My parents had some clothing stores. And from a very young age I have known the world of choosing a collection, some clothes, some offers and providing them to customers. Helping them to be a little happier. Now, after many years, we are going to unite the wisdom of George Best with the history of my family.

THANK YOU

To a lot of people and friends who have helped us selflessly, and who have guided and advised us throughout the entire process, starting with our manufacturer and friend Paco, his daughter Elena and his entire team of craftsmen, going through our team of developers and artists, as well as fundamentally all the clients who have trusted us.